Adobe has agreed to buy Web analytics company Omniture for $1.8 billion in cash, the companies said Tuesday.
The price San Jose, Calif.-based Adobe is paying for the company, which is $21.50 per share, is at a 45 percent premium over Omniture's average closing price for the last 30 trading days, Adobe said. On a conference call Thursday, executives wouldn't say if there was a bidding war with other companies to buy Omniture.
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